Michelle Gallotto

Michelle Gallotto currently serves as the Global Content & Creative Operations Lead at Shift Technology, an insurance technology company focused on AI-based solutions for top insurers. Previously, Michelle held several key positions at Wayfair, culminating as the Head of Creative Operations for Specialty Brands, where leadership of a team dedicated to managing over 20,000 creative hours annually was a highlight. Accomplishments at Wayfair include the development of flexible workflows that enhanced creative output and established a seasonal campaign development process, contributing to significant engagement and revenue increases. Prior experience includes roles as Senior Program Manager at Skyword Inc. and Brand Marketing Manager at Boston Architectural College, where impactful marketing initiatives and brand management were executed. Michelle holds a B.S. in Communication with a concentration in Public Relations from Boston University.