Florent Barret

Florent Barret is a seasoned venture capital professional currently serving as a Venture Partner at Shift4Good, an impact venture capital fund dedicated to decarbonizing the transportation sector since September 2021. Additionally, Florent has been a Partner at Hera Capital since March 2012, focusing on growth capital investments in small-to-mid-sized companies in South-East Asia. Previously, Florent held roles at Soft Venture, including Vice President, where advisory services were provided to high-growth companies in Asia, and founded PrettyCar, an innovative no-water car cleaning service. Earlier career experience includes a position at BNP Paribas as a Customer Relationship Management Assistant and coaching tennis at Camp Robin Hood. Florent holds advanced degrees in entrepreneurship, banking, and finance from emlyon business school, SKEMA Business School, and Université catholique de Lille.