Caroline Ferguson serves as the Chief Operating Officer at SHIFT since July 2024, previously holding the role of Business Transformation and Innovation Director at Simpson Grierson from December 2018 to July 2024, where the focus was on enhancing client experience through technology and collaboration. Earlier experience includes a position as an Advisor in the Business Improvement Unit at Allen & Overy LLP, where emphasis was placed on client service and efficiency. Caroline founded Living Lawyers, a consultancy aimed at improving legal service delivery, and worked as a Digital Manager and Legal Designer at Allen & Overy, contributing to the establishment of the firm's digital team. Caroline's career began as a Solicitor at Bell Gully from 2004 to 2008, and the educational background includes study at the University of Auckland.
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