Shiftbase

Anthony Smits is a seasoned marketing professional currently serving as a Senior Product Marketing Manager (Growth & Lifecycle) at Shiftbase since July 2025. Smits is also a member of the Customer Marketing Alliance as of November 2023, which provides essential resources for professionals in customer marketing. Prior to this role, Smits held various positions at Sana Commerce from January 2017 to July 2025, including Head of Customer Marketing and Global Demand Generation Manager, where responsibilities included defining go-to-market strategies and leading the GTM department. Previous experience includes roles at Bullhorn, Nedis BV, and Bright magazine, showcasing a strong background in B2B marketing and demand generation. Anthony Smits holds a BBA in Management Economics and Law from Avans University of Applied Sciences and has pursued additional marketing education through CXL.

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