Alexandre Mayaud

Alexandre Mayaud is a seasoned entrepreneur and business leader with extensive experience in marketing, event management, and brand licensing. As the founder of ShiftMentor since May 2020, Alexandre specializes in the technical implementation of Hubspot to enhance marketing and sales initiatives. Previously, as a Senior Business Advisor at JPB Audiovisuel, Alexandre directed event projects and provided strategic advice. Alexandre founded CRAZYDIAMS and LES ATELIERS DE MARCEL, leading them to become market leaders in the beauty and hairstyling sectors. Additionally, experience as Founder and CEO of Alternative Branding has equipped Alexandre with expertise in licensing and strategic planning, notably facilitating significant business deals with prominent international brands. Alexandre's earlier roles include Licensing Director for Carrefour Group and various sales management positions at Totes Isotoner. An MBA holder from éklore-ed School of Management, Alexandre's career reflects a strong emphasis on innovation, operational excellence, and brand development.