shiftNOW
Deirdre (Dwyer) White is a seasoned marketing professional with extensive experience in strategic communications and content marketing. Currently serving as the Director of Marketing at shiftNOW since January 2023, Deirdre utilizes a strong skill set to connect the hospitality industry with a flexible temporary workforce solution. Previous roles include Content Marketing Manager at Onit, where collaboration on campaign planning for lead generation was a key responsibility, and Marketing Manager at Bodhala prior to its acquisition. Deirdre has also held various positions focused on communications and program management at The Penn Club of New York and Pace University, contributing significantly to event planning, membership engagement, and electronic communications. Deirdre holds a Bachelor of Science degree in Business Economics and Communications from SUNY Oneonta.
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shiftNOW
ShiftNOW is a developer of a software platform to enhance the brand-building process. The company was founded in 2022 and is headquartered in Charleston, South Carolina.