Estee W.

Estee W. is an experienced marketing professional with a strong background in product marketing and demand generation across various industries. Currently serving as VP of Marketing at ShiftUp and as a Marketing & Board Advisor for Sales Caddy AI, Estee has held prominent positions at WorkJam and YOOBIC, where responsibilities included leading product positioning, messaging, and go-to-market strategies to drive growth and adoption. Estee's career also includes freelance and contract roles in marketing, as well as leadership positions at Wisetail and Cradlepoint, focusing on growth and brand presence. Estee's educational credentials include a Masters-Level Marketing Strategy Certificate from Cornell SC Johnson College of Business and an advanced business education from Harvard Business School. Prior to a marketing career, Estee was a professional dancer with Princess Cruises and Celebrity Cruises.