Welcome to Shiner, one of Europe’s leading action sports and apparel distributors.  

With over 40 years heritage and experience, our vision is to excite and inspire whilst promoting an active lifestyle through our portfolio of global brands:
Skate - supporting skateboarding since 1976
Action Sports - from the street to the skatepark
Apparel - for lifestyle, skate, active and swim

We are a third generation family owned business, with Charlie Allen taking over the reigns as MD in 2014.  The Allen family remain on the board alongside Operations Director Rich Staite, Marketing Director Vicki Sutherland and Finance Director Richard Barrell.

Apparel & Fashion

Retail

Sports

Shiner Ltd

Shiner Ltd's headquarters in Aztec West, United Kingdom

This department focuses on the design, production, and planning of apparel products.

Apparel Development

This department focuses on managing customer interactions and enhancing the overall customer experience.

Customer Relations

This department focuses on driving commercial strategies and managing marketing initiatives to enhance customer engagement and sales growth.

Marketing and Sales

This department manages product development, marketing strategies, and sales related to skateboarding.

Skateboard Operations

This department oversees financial management and operational efficiency within the organization.

Finance and Operations

This department manages the organization's financial planning, analysis, and control functions.

Shiner Ltd

Org chart

Teams

Apparel Development

Customer Relations

Marketing and Sales

Skateboard Operations

Finance and Operations

Finance Department

Offices

Shiner Ltd

Org chart

Teams

Apparel Development

Customer Relations

Marketing and Sales

Skateboard Operations

Finance and Operations

Finance Department

Offices

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