Beautiful, enduring, handcrafted goods that are designed to be lived in, worn out and well-loved.

Logistics & Supply Chain

Shinola

Shinola's headquarters in Detroit, MI, United States

Founder

Kara Berg

Lane Konkel

Ranetta Andry

The Sales and Sales Management team at Shinola is responsible for driving revenue through strategic management and operational execution. They engage in wholesale and corporate sales, manage client relationships, develop sales strategies, and ensure top-tier customer service. The team also focuses on expanding market reach and optimizing sales processes to support the company's mission of creating beautiful, enduring, handcrafted goods.

Sales and Sales Management

The Brand and Marketing team at Shinola is responsible for creating and amplifying the company's image and storytelling through various channels. This team manages brand strategy, advertising campaigns, public relations, community engagement, social media presence, and marketing projects to ensure the Shinola experience is consistently communicated and experienced by the audience. Their efforts help craft and sustain the brand’s identity, drive consumer engagement, and build long-term customer loyalty by promoting Shinola’s beautiful, enduring, handcrafted goods.

Brand and Marketing

The Design Team at Shinola is responsible for creating and crafting high-quality, aesthetically pleasing products and visual assets. This includes conceptualizing and designing watches, jewelry, and packaging, producing engaging video content, managing creative projects, and ensuring cohesive visual merchandising in stores. Their work emphasizes durability, beauty, and craftsmanship, embodying the Shinola brand ethos of producing goods that are meant to be cherished and well-loved.

Design Team

Executive Manager

The Product Development Team at Shinola conceptualizes, designs, and brings to life beautifully handcrafted goods, from watches to lifestyle products. They ensure each item meets high quality standards and aligns with the brand's aesthetic and functionality, fostering products that can be cherished for a lifetime.

Product Development Team

The Engineering and Technical Support team at Shinola ensures the seamless operation and continuous improvement of the company's technology infrastructure, supporting both production and quality assurance. This includes managing system administration, providing help desk support, leading software development initiatives, and maintaining high production standards for handcrafted goods.

Shinola

Org chart

Teams

Sales and Sales Management

Brand and Marketing

Design Team

Executive Manager

Product Development Team

Engineering and Technical Support

Offices

Shinola

Org chart

Teams

Sales and Sales Management

Brand and Marketing

Design Team

Executive Manager

Product Development Team

Engineering and Technical Support

Offices

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