James Solada serves as the VP of Marketing at ShipIn Systems since December 2025 and has been an advisor at Warmly since September 2024, focusing on customer profile development and AI lead-scoring improvements. Previously, as Director of Demand Generation at DuploCloud from January 2022 to December 2025, Solada led strategies that increased annual recurring revenue from ~$2M to ~$20M. Other notable positions include Lifecycle Marketing at Affirm, where conversion rates improved by 25%, and Marketing Director at Booster, overseeing comprehensive marketing initiatives. Solada's experience spans various companies, showcasing a track record of success in demand generation, marketing strategy, and execution, complemented by a Bachelor of Science in Agricultural Business and Marketing from California Polytechnic State University-San Luis Obispo.
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