Amanda Cui

Amanda Cui is an experienced Marketing Communication Manager who has worked in the sporting goods and FMCG industries. They served as Brand Communication Manager at Decathlon from 2016 to 2020, where they developed communication strategies and managed integrated marketing plans. Their tenure at Sephora from 2020 to 2022 as Social Commerce Partnership Manager involved enhancing customer lifetime value through personalized communication. Currently, they hold the position of Corporate Strategy Senior Manager at Shiseido, having previously gained valuable experience in various roles including Senior Account Executive at GroupM and Account Manager at Millward Brown. Amanda earned a Bachelor's degree in Business French from Shanghai University of International Business and Economics in 2010.