Avara was founded in 2018 by Emily Wickard, who after spending 20 years in Finance, had grown tired of the corporate world. As a mother of 2 young kids, she decided to take a leap of faith and start her own clothing brand. Since its humble beginnings in Emily's home, Avara has grown exponentially. In 2022 and 2023, Avara was named to the Inc. 5000 fastest growing privately held companies in the country. The brand was recently featured on the Today Show in Hoda and Jenna’s “Best Dressed Guest” segment. Avara is the go-to brand for compliment-worthy clothing and accessories that allows women to celebrate all of life’s moments with confidence and joy.


Apparel & Fashion

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Emily Shack Wickard

Anna Salazar

Madeline Dellinger

Patti Keiser

Allison Deloera

Deann Grosvenor