Cassandra Pek

Cassandra Pek currently serves as the Head of Business Development at ShopBack since October 2023. Previously, Cassandra held multiple roles at foodpanda from October 2016 to October 2023, including Head of Sales, where significant achievements included the implementation of incentive schemes that improved key performance metrics, and leading negotiations with C-level executives from major accounts. Additional roles at foodpanda encompassed Sales Manager, Senior Business Development Manager, and Business Development Manager, each contributing to revenue growth and streamlined sales processes. Prior experience includes business development at World Edu-League, where partnerships generated substantial revenue, and a role at the National University of Singapore, focusing on marketing and event coordination. Cassandra holds a Bachelor's Degree in Applied Mathematics from the National University of Singapore.