IY

Injun Yang

General Manager, Korea

Injun Yang serves as the General Manager for the Korea subsidiary at ShopBack since October 2022, where responsibilities include overseeing operations and managing P&L based on EBITDA, along with executing revenue and customer acquisition targets. Prior experience includes roles such as Director of Marketing Unit at backpackr, Head of Client Solutions Team at TikTok, and Head of Data Marketing Department at Yanolja, showcasing a strong focus on marketing strategies and customer acquisition. Injun Yang's extensive background in performance marketing, data analysis, and campaign management is complemented by a dual Bachelor of Science in Statistics and Bachelor of Economics from Dankook University.

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