Marcel Richter is an accomplished professional in the fields of business development and affiliate marketing, currently serving as the Head of Business Development for ShopBack in Germany since June 2025. As the CEO and Founder of MarcelRichter.Berlin, Marcel specializes in affiliate, lead generation, and marketing strategy. Previously, Marcel held positions such as Account Director Germany at TradeTracker, where key achievements included onboarding PAYBACK and ASUS to enhance affiliate marketing efforts. Other roles include Head of Affiliate Marketing at Aroundhome and Senior Online Marketing Manager at Visual Meta GmbH. Additionally, Marcel is a published author and co-hosted "The eCommerce Growth Show." Education includes training as a Kaufmann im Einzelhandel through Kaufland Warenhandel GmbH & Co. KG and a vocational degree from Berufliches Schulzentrum Löbau.
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