Mengchih Lee

MengChih (Sky) Lee is an accomplished marketing leader with extensive experience in the digital transformation and eCommerce sectors. Notably, in the role of Head of Marketing for ShopBack in Hong Kong & Taiwan, MengChih developed a comprehensive digital Go-To-Market strategy, driving sustainable eCommerce growth in Taiwan. Prior experience includes leading marketing initiatives at foodpanda, achieving a 189% increase in order volume, and significantly enhancing brand awareness at Deliveroo through targeted campaigns. At Rakuten, MengChih was instrumental in formulating Taiwan-specific brand guidelines and innovative marketing strategies that resulted in a substantial increase in credit card applications. MengChih holds an MBA in Digital Strategy and Marketing from the University of Warwick and a Bachelor's degree in Political Science from National Cheng Kung University.