Stefanie Graser is a seasoned marketing professional currently serving as General Manager at ShopBack since March 2024. Prior to this role, Stefanie held the position of Chief Marketing Officer at Bonial Germany, where a focus on driving growth, enhancing brand awareness, and customer engagement was evident. Stefanie also served as Vice President of Marketing at Bonial.com, contributing to its prominence as a leading drive-to-store marketing partner in Europe. Experience includes leading an international team at COUP Mobility GmbH as Head of Growth, and overseeing marketing strategies and performance at SPARWELT GmbH and Visual Meta GmbH. Stefanie began a career in marketing at DigitasLBi and Iven & Hillmann, holding various positions that solidified expertise in digital marketing and communications. Academic credentials include a Bachelor of Science in Innovation Management and Strategic Marketing from the University of Potsdam and a marketing communications qualification from OSZ Handel 1.
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