Steph Choo is a seasoned marketing professional with extensive experience in online marketing and campaign management. Currently serving as the Regional Online Marketing Manager at ShopBack since April 2023, Steph previously led paid social initiatives at Bybit as the Paid Social Lead and managed full-funnel campaigns for HP as Activation Manager for Southeast Asia. With a strong background in digital strategy, including roles at Performics where Steph led teams on performance marketing for high-profile clients, and earlier positions at Mindshare Singapore and MediaCorp Pte Ltd, Steph has developed expertise across various platforms and regions. Steph holds a Bachelor of Business (Honors) in Marketing from Nanyang Business School, Nanyang Technological University.
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