Amanda Eng

Amanda Eng is an experienced marketing professional with a strong background in managing brand partnerships and marketing initiatives across regional platforms. Currently serving as the Regional Brand Partnerships Lead and Regional Marketing Lead at Shopee since May 2020, Amanda co-heads the Regional Marketing team, overseeing various campaigns and growth strategies. Previously, Amanda held the position of Chief Marketing & Buying Officer at Naiise, where Amanda contributed to connecting creatives with consumers. Prior roles include Marketing Director at ZALORA Singapore, where Amanda led a large team and achieved substantial revenue growth, and various equity research positions at Jefferies & Company, Royal Bank of Scotland Business, and UOB Kay Hian. Amanda holds a Bachelor of Business Administration in Finance from the National University of Singapore and has participated in an exchange program at Università Bocconi.