Amanda Lim

Amanda Lim is a product marketing associate at Shopee, with previous experience as a business development associate. Prior to that, Amanda served as a consumer market insights intern at Unilever, where key contributions included developing advertising guidelines for Beauty & Personal Care and a strategic piece on brand identity for Close-Up, leading to significant improvements in consumer reception. Additionally, Amanda interned with Nielsen in retail measurement services, focusing on market trends in the FMCG sector, and held an internship at PSA Singapore, where efforts led to improved employee efficiency through data analytics. Amanda holds a Bachelor of Business Administration in Marketing from the National University of Singapore and has also studied at the University of St.Gallen.