BP

Baoying Peng

Cross Brand Key Account Manager (team Lead)

Baoying Peng is an experienced professional in account management and category development, currently serving as Cross Brand Key Account Manager and Team Lead at Shopee since February 2017, where responsibilities include engaging with brands in the mobile accessories and gadgets sectors, managing brand partnerships, and optimizing sales performance. Prior experience includes roles at Alibaba as a Senior Merchant Operations Manager, overseeing key account clients utilizing the Cai Niao network, and at Amazon as a Global Selling Onboarding Manager, assisting brand owners in establishing their presence on the platform. Baoying holds an MBA from Peking University and a dual bachelor's degree in Marketing and Economics from Shanxi University of Finance and Economics.

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