Shopee
Baoying Peng is an experienced professional in account management and category development, currently serving as Cross Brand Key Account Manager and Team Lead at Shopee since February 2017, where responsibilities include engaging with brands in the mobile accessories and gadgets sectors, managing brand partnerships, and optimizing sales performance. Prior experience includes roles at Alibaba as a Senior Merchant Operations Manager, overseeing key account clients utilizing the Cai Niao network, and at Amazon as a Global Selling Onboarding Manager, assisting brand owners in establishing their presence on the platform. Baoying holds an MBA from Peking University and a dual bachelor's degree in Marketing and Economics from Shanxi University of Finance and Economics.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.