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Felipe Piringer

Head Of Marketing And Growth Brazil at Shopee

Felipe Piringer is an experienced marketing and operations professional currently serving as Head of Marketing and Growth at Shopee in Brazil, where responsibilities include connecting consumers, brands, and sellers on a leading e-commerce platform. Prior to this role, Felipe was Marketing Manager at Mercado Livre, focusing on the growth of the Mercado Pago card machine, and held the position of Performance Marketing Manager at SumUp, achieving over 100% sales growth while managing a significant digital marketing budget. Felipe's background also includes roles as Operations Manager at SumUp, where leadership of logistics and customer verification processes was executed, and as a Product Development Engineer and Research Associate at the Institute for Biomass and Resource Efficiency, specializing in thermodynamics and heat transfer systems. Felipe holds an MBA from FGV - Fundação Getulio Vargas and multiple degrees in Mechanical Engineering from the University of Applied Sciences and Arts Northwestern Switzerland FHNW, alongside executive education at Stanford University.

Location

São Paulo, Brazil

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Shopee

174 followers

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.


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5,001-10,000

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