Fernanda Reich

Fernanda Reich is a seasoned business development professional with extensive experience in the fashion industry. Currently serving as a Business Development Manager at Shopee since June 2021, Fernanda leads a team of 30, overseeing commercial strategy and seller management in the Women Clothes, Plus Size, and Underwear categories. Prior to this role, Fernanda held various positions including Head of Commercial Department at Suplicy Cafés Especiais, where a 277% revenue increase was achieved, and Commercial Manager at 3R Studio Comunicação, which saw an 80% revenue boost. Fernanda's early career includes roles focused on purchasing, public relations in fashion events, and managing B2B operations for luxury brands. Fernanda's educational background includes studies at the London College of Fashion and FAAP - Fundação Armando Alvares Penteado.