Shopee
Fernanda Reich has extensive experience in business development and commercial management across multiple sectors. Currently serving as a Business Development Manager at Shopee from June 2021 to January 2024, Fernanda leads the fashion team for Women's Clothes, Plus Size, and Underwear categories, overseeing a team of 30 and developing commercial strategies. Previously, at Suplicy Cafés Especiais from May 2017 to May 2021, Fernanda was the Head of the Commercial Department, successfully leading the Honest Market project which resulted in a 277% revenue increase. Other roles include Commercial Manager at 3R Studio Comunicação, where revenue was significantly boosted through brand acquisitions, and Purchasing Team Coordinator at Dinda.com.br, where strategic commercial initiatives led to notable sales increases. Early in their career, Fernanda worked in PR for major fashion events, enhancing connections with key buyers in the industry.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.