Fernando Oliveira

Fernando Oliveira has a diverse background in commercial management and product development within the e-commerce and retail sectors. Experience includes roles at Grupo Netshoes as a Gestor de Produto Pleno and Comprador Jr, focusing on sports category management and supplier negotiations. A tenure at Lojas Marisa as a Comprador Sênior involved driving growth in key fashion categories. Fernando later contributed to Shopee as a Business Development Relationship Manager and Assistant Manager, leading initiatives to enhance the fashion segment of the marketplace. Most recently, at SHEIN, responsibilities included product development, collection management, and strategic planning for the fashion category. Fernando holds a degree in Gestão Comercial from Universidade Paulista and is pursuing an Executive MBA in Organizational Leadership from MBA USP/Esalq.