Jane Thoo

Jane Thoo is a seasoned professional in digital marketing and project management, currently serving as a Senior Associate in User Lifecycle Growth at Shopee since February 2021, where responsibilities include analyzing user lifecycle growth and driving user engagement through insights. Prior to this role, Jane earned recognition with a Marketing Recognition Award for contributions to marketing strategies and developed effective digital marketing approaches for user acquisition and retention. Jane's experience also encompasses leadership roles in diverse organizations, culminating in a policy and strategy associate position at the International Council of Malaysian Scholars and Associates, where event management and participant welfare were key duties. A finance and management graduate from the University of Nottingham, Jane’s background includes noteworthy participation in various extracurricular activities and initiatives aimed at community engagement and development.