Lim Jia Hao is currently a Senior Business Intelligence Analyst at Shopee, having started in 2025. Previously, they worked as an Associate Data Analyst at Setel from 2022 to 2023, where they constructed customer segmentation frameworks and enhanced ad monetization strategies. Lim also served as a Data Analyst and Data Analyst Intern at Setel, contributing to various data-driven initiatives. In 2018, Lim began their career as an Account Executive at Dpstar Group. They hold a Bachelor of Economics with a focus on Applied Statistics from the University of Malaya, graduating in 2022 with a GPA of 3.94.
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