Llewellyn Chen

FMCG Cluster Lead, Regional Brand Partnerships

Llewellyn Chen is an accomplished professional in e-commerce, business development, and partnerships, currently serving in multiple leadership roles at Shopee from 2023 to 2025. Previously, Llewellyn worked as a consultant at Roland Berger, where they specialized in market entry strategies and cost optimization for MNCs and governments in Southeast Asia. Llewellyn co-founded and directed Anthem Indoor Cycling from 2014 to 2020, focusing on business strategy and partnerships. They held various positions in strategy and analytics at PwC and Zuellig Pharma, driving regional growth and market strategies. Llewellyn is also pursuing an LLB in Law at King's College London while continuing their education at Raffles Institution and Raffles Junior College.

Location

Singapore

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