Nicholas Lim is a Business Development and Project Manager with over five years of experience in cross-border e-commerce across Asia, Latin America, and Europe. They specialize in market expansion initiatives, strategic seller partnerships, and competitive strategy development. At Shopee, they led various high-impact projects, including launching operations in six new countries and achieving significant logistics improvements. Nicholas holds a Bachelor of Business Administration in Marketing from Singapore Management University and has also studied International Finance at WU (Vienna University of Economics and Business). They are passionate about leveraging data-driven insights and cross-cultural collaboration to foster sustainable growth in competitive markets.
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