Rebeca Maia

Rebeca Maia is an experienced marketing professional currently serving as the Seller & Affiliate Live Commerce Coordinator at Shopee since November 2020. In previous roles at Shopee, including Seller Live Commerce Lead and Senior Campaign Planning Associate, Rebeca successfully led end-to-end marketing campaigns and coordinated cross-functional teams, achieving significant results such as developing a Homepage Campaign Module Countdown feature that increased click rates by nearly 10%. Prior to Shopee, Rebeca held positions as an eCommerce Jr. Marketing Analyst at CASE Marketing Digital and as a Marketing Analyst at 3eye Worldwide, among other internships. Rebeca holds a Bachelor of Arts in Communication and Media Studies from the University of Pennsylvania, with minors in Consumer Psychology and Cinema and Media Studies.