Siva Arasu is a Senior Marketing Analytics Leader with over 10 years of experience in driving growth and optimizing marketing ROI across e-commerce platforms in Southeast Asia. Previously, Siva held roles as a Data Engineer at Lazada Group and a Manager at Shopee, where they demonstrated expertise in attribution modeling and data-driven decision-making. Siva also has a background in programming, having worked as a Computer Programmer at Uniqpix and as a System Associate at iOPEX Technologies. Siva earned a Bachelor's degree in Electrical and Electronics Engineering from Anna University.
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