Vanessa Mulia is a seasoned professional in business development, currently serving as a Senior Associate at Shopee since May 2020. In this role, Vanessa is responsible for category strategy, budget management, promotion, and market trend analysis, along with overseeing the Pilihan Shopee program for the Lifestyle cluster. Vanessa has a proven track record of acquiring over 50 official brands for Shopee Mall and executing initiatives to attract new sellers. Prior experience includes roles as an Account Executive at Reka Studio, where strategic online marketing campaigns were developed, and a Business Development Intern at Shopee. Vanessa holds a Bachelor of Engineering in Industrial Engineering from Atma Jaya Catholic University of Indonesia, graduated in 2019, and completed secondary education at SMA Santa Ursula.
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