Activewear has been breaking down barriers and dress codes around the world, especially amongst Middle Eastern and GCC countries. Given the region's great respect and attachment to tradition, the use of activewear was strictly reserved for gyms and sports centers.

However, this wave of change began to transform that mindset rapidly. The fashion statement is no longer flaunting flashy logos and patterns, but rather the demonstration of comfort and confidence. It’s about wearing premium-quality materials and great designs, which portray their value “in between the lines”.

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