Eric Herman

Eric attended college at St. Michael’s in Vermont where he began his professional career in finance. His e-commerce journey began in 2003, working for a fast-growing online home furnishings business. After 10 years in that start up environment, Eric decided he would rather be driving the bus than be a passenger. In 2010, he and his good friend Jon Ivers had the idea of venturing off on their own, building a grass roots online store on their terms, with their own unique vision. Hence the birth of ShopFreely.com. Since then, this duo has worked relentlessly to create the best online shopping experience for Lighting, Furniture, Rugs and more.