Elena Heifets

Elena Heifets is an accomplished entrepreneur and marketing professional with extensive experience in various industries. As the Founder and CEO of ShopGuide since September 2018, Elena has established a global marketplace that connects fashion enthusiasts with independent designers. Previously, Elena served as Managing Partner at LLC Rapporto, where significant revenue growth from $400K to $64 million was achieved, and the company became a leader in mobile marketing services for numerous high-profile clients. Additional roles include Head of Direct Sales and Sponsorship at Rambler, Director of Development and Sales at Art-Com World Wide Partners, and Training Manager at TMA Draft World Wide. Elena holds a Master's degree in Marketing from Moscow International Higher Business School MIRBIS and a Master's degree in Psychology from Moscow Region State University.