Alex Weinstein is currently the Product Marketing Lead at Shopify, leveraging extensive expertise in social media marketing and brand partnerships. Prior to this role, Alex worked in various positions at TikTok, including Product Strategy & Operations and Technical Solutions Team Lead. Alex also held multiple roles at IPG Mediabrands and has experience as a Senior Associate of Social at Publicis One. Additionally, Alex founded The Lex Formula, a coaching program aimed at empowering leaders and creators. Alex is pursuing a Bachelor’s Degree in Media, Culture & Communications at New York University.
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