Amanda Mak is a seasoned marketing professional with a strong background in digital messaging and marketing automation. Currently serving as a Marketing Automation Manager at Shopify since September 2021, Amanda has previously held key roles at Loblaw Digital as Manager of Digital Messaging, where Amanda developed strategic campaigns for the PC Optimum loyalty program. At Cossette, as a Senior Campaign Manager, Amanda led the launch of over 150 email campaigns for prominent clients, utilizing Salesforce Marketing Cloud and Adobe Campaign. With experience in managing teams, delivering client presentations, and implementing campaign monitoring processes, Amanda has demonstrated expertise across various marketing functions, enriched by a Bachelor of Business Administration in Marketing from the University of Toronto.
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