Craig Lancaster is an experienced professional currently serving as an Account Executive at Shopify since October 2025 and a member of RevGenius since July 2022. Previously, Craig held the role of SDR Team Lead and Sales Development Representative at Toggl until September 2025. Notable contributions include serving as a member of the Board of Trustees for the Blue Ridge Parkway Foundation from January 2018 to January 2023, and co-managing White Blaze Marketing, where strategic planning for SMB partners was a key responsibility. Craig co-founded White Blaze Productions, a video production company, and has a background in sales and marketing from MAHLE Motorsports, along with experience as a pricing analyst at Roush Yates Performance Products and a machinist at Roush Yates Engines. Craig holds a Master's in Business Administration and a Bachelor's in Business Administration from Gardner-Webb University and is pursuing a Certificate in Leadership Principles from Harvard Business School Online.
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