Deanna Baldwin

Deanna Baldwin is a lead technical architect for SEO services at Shopify, where they are responsible for developing and managing the company's first SEO professional services program in North America. With over a decade of experience in digital marketing and SEO, Deanna has previously held roles such as senior SEO manager at DSW Designer Shoe Warehouse, where they built and led a successful SEO program that achieved significant traffic recovery and revenue growth. Deanna's career also includes positions at Royal Caribbean Group, HSN, and Chewy, where they contributed to substantial SEO performance improvements. Currently, Deanna is pursuing a B.S. Degree in Business Administration with a focus on marketing at the University of South Florida.