Erina Wu is a seasoned marketing professional with extensive experience in growth and performance marketing, currently serving as the Growth Marketing Lead at Shopify since January 2020. Notably, Erina was selected to lead the marketing initiatives for the inaugural Shopify Editions 2022-2023, targeting diverse audiences in the B2B, B2C, and B2D sectors. Previous roles include Growth Marketing Manager at Knixwear, where revenue growth was driven through digital marketing oversight, and Search Engine Marketing Manager at Saatchi & Saatchi, managing client strategies in Finance and Automotive. Additionally, Erina has contributed to the academic field as an instructor at BrainStation and has developed impactful marketing campaigns at Candid and the Ontario Ministry of Labour. Erina holds an Honours Bachelor of Commerce from McMaster University and furthered education at Nanyang Technological University Singapore.
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