Fabian Engeln

Fabian Engeln is an E-commerce CRO leader at Shopify, specialising in data-led growth and user experience optimisation. With a robust background in e-commerce strategy, they previously served as a Senior Consultant in Onsite Search & Analytics at foryouandyourcustomers, where they conducted conversion optimisation projects and provided client coaching. Fabian's earlier experiences include internships at Johnson Controls, Keiper, and Volkswagen AG, focusing on design support, technical calculations, and business case development. They hold a Master’s Degree in International Marketing and Brand Management from Lund University, as well as a Bachelor's Degree in Mechanical Engineering and Management from Universität Duisburg-Essen.