Joey Ma serves as the Pricing Strategist Lead at Shopify since October 2022, previously holding significant roles at Rogers Communications and TELUS. At Rogers, Joey excelled as a Base Revenue Business Owner in Agile Marketing, leveraging A/B testing to enhance revenue through personalized marketing strategies. As a Senior Manager in Wireless Pricing, Joey led revenue upsell strategies utilizing data science models. During tenure at TELUS, Joey contributed as a Senior Performance Analyst and Manager of Market Intelligence, optimizing digital experiences and subscriber forecasting. Earlier career experiences include a role at President's Choice Financial, focusing on audits and data analytics, and as a Senior Accountant at Grant Thornton LLP, specializing in financial services audits. Joey holds a Bachelor of Arts in Honours Economics and Accounting from Wilfrid Laurier University.
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