Kari Sapp is a seasoned marketing professional with extensive experience in content creation and brand strategy. As the Director of Content & Customer Experience at Sock Fancy from January 2017 to January 2020, Kari planned and executed comprehensive marketing messaging across various channels to enhance customer loyalty and drive conversions. Prior experience includes serving as a Marketing Assistant at Americo Financial Life and Annuity from April 2014 to March 2016, providing high-level support in marketing activities for a large client base. In July 2019, Kari founded Good Trouble, a DTC pet health and wellness company, which was acquired in April 2023. Currently, as the Brand Marketing Manager at Shibumi Shade, Kari focuses on advancing brand strategy for a DTC outdoor beach shade company, and serves as a Senior Brand Marketer at Shopify starting August 2024.
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