Linda Hoffmann (Guddat) serves as the Head of Partnerships DACH at Shopify since August 2019, leading efforts to build a robust partner ecosystem and collaborating with cross-functional teams to maximize regional potential. Previously, Linda held the position of DACH Agency Partnerships Lead and Sr. Business Development Manager at Shopify, achieving significant milestones such as the launch of Shopify’s European ERP partner program. Prior experience includes leadership roles at simplesurance GmbH and Spreadshirt, where strategic market expansion and partner relations were key focuses. Linda holds an Executive MBA from Kellogg-WHU and a Master of Arts from Otto-von-Guericke University.
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