Toby Barnes is a design lead at Shopify with 25 years of experience collaborating with renowned brands like Cash App, Amazon, and Nike. They founded Mudlark Digital, a digital innovation agency, and played a pivotal role in launching Europe's first commercial interactive TV service at NTL interactive. Toby's expertise spans leadership, strategy development, and design for AI, with a strong focus on creating impactful customer experiences. They have also served as a speaker at various cultural and industry events, showcasing their commitment to innovation and creativity. Toby is a board member at Hoyt Arboretum Friends and has held senior positions at several notable companies, including Nike and MTV.
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