William Leiter

William Leiter is a growth leader at Shopify, where they focus on monetization, incentives, and plans/pricing. They also serve as a Growth Advisor, assisting companies in increasing lifetime value and retention. Previously, William held roles such as Director of CRM at ServiceChannel and Deputy Digital Director at FWD.us, where they led online campaigns for immigration reform. They have extensive experience advising campaigns and non-profits on digital strategy, having contributed to organizations like Thumbtack, LinkedIn, and various other companies. William graduated from Harvard University with a BA in Social Studies.