Shopify
Yan Pan currently serves as a Senior Lead in Demand Marketing at Shopify, focusing on developing a comprehensive marketing strategy to enhance merchant engagement across the sales and product spectrum. Previously, Yan held critical marketing roles at RBC, including Product Owner and Marketing Automation Lead, where contributions included leading MarTech initiatives and executing targeted campaigns across various digital platforms. Yan's prior experience also encompasses consultancy work in marketing automation at Traction on Demand, along with various intern positions at prestigious institutions such as The Museum of Modern Art and Christie's. Yan holds a Master of Arts from New York University, a certificate in Big Data Analytics from York University, and is currently pursuing an education at Harvard Business School Online.
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Shopify
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Over a decade ago, Shopify started a store to sell snowboards online. None of the ecommerce solutions at the time gave them the control they needed to be successful—so they built their own. Today, businesses of all sizes use Shopify, whether they’re selling online, in retail stores, or on-the-go. Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify helps people achieve independence by making it easier to start, run, and grow a business. They believe the future of commerce has more voices, not fewer, so they are reducing the barriers to business ownership to make commerce better for everyone. With Shopify, merchants can build and customize an online store and sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces. Shopify is completely cloud-based and hosted, which means you can access it from any connected compatible device and they will handle software and server upgrades and maintenance for you. This gives you the flexibility to access and run your business from anywhere with an internet connection. On any given day, a commerce business requires an array of tools to manage products, inventory, payments, and shipping—and they spend a lot of time and money stitching the disparate systems and data together. Shopify groups those technologies together and ensures that you can easily access and integrate any other business tools you need to make Shopify work for your business. Shopify powers over 1.7 million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.