Vincent Kan has extensive experience in digital marketing, analytics, and market research, having held senior roles in prominent companies. As Head of Digital at Wavemaker from September 2021 to August 2023, Vincent led innovative strategies, and previously specialized in branding and communications at Millward Brown and media insights at Xaxis. Vincent's achievements include a Bronze ROI Festival Award for enhancing campaign performance through programmatic buying for L'Oreal and being a finalist for the Effie Greater China award for Tiffany & Co. Currently serving as Associate Director of Insights & Analytics at SHOPLINE, Vincent has also contributed to GroupM’s programmatic media business growth significantly, leading teams and projects across various sectors including banking, finance, and FMCG.
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