Simon Ford serves as the Managing Director for both Shopper Intelligence and Shopper Tracker Australia Pty Ltd, contributing extensive experience in market research and shopper behavior analysis since 2006. Under Simon Ford's leadership, Shopper Tracker has established itself as a key resource for benchmarking shopper behavior and perceptions in the grocery and liquor sectors, facilitating effective joint business planning between retailers and manufacturers. Previous experience includes a tenure as Head of Market Research at Tesco from 2000 to 2006, and seven years as Associate Director at Millward Brown. Simon Ford holds both a BA and MA in Economics from the University of Cambridge.
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