Shopper Intelligence 💡 Smart Cat Man
Mark de Jong has extensive experience in the field of commercial intelligence and market research, with a strong focus on the shopper within the consumer packaged goods industry. Currently serving as the Managing Director for Shopper Intelligence Research in both the Benelux region and The Netherlands, Mark also owns MIQ Market Intelligence, a consultancy service. Their background includes roles at Advantage Group International and Nielsen, where Mark held various managerial positions, overseeing commercial intelligence activities and implementing new business strategies. Mark holds a Bachelor's Degree in Commercial Economics and a Master's Degree in Business Economics from Vrije Universiteit Amsterdam.
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Shopper Intelligence 💡 Smart Cat Man
Shopper Intelligence is the only international benchmarking system built on what shoppers think, want and do. Subscribe to our database of powerful, ongoing performance indicators compared at country, channel, retailer, category and brand level, updated quarterly that improve promotional efficiency, build persuasive proposals, and inform crediblejoint plans for growth.