Sarah Lang is currently the CEO of Hob by Horse, where they lead efforts in e-commerce and digital transformation. They previously held the role of COO at the same company from 2019 to 2022 and served as Geschäftsleitung Digital at Die Etagen GmbH, focusing on marketing, innovation, and business development from 2018 to 2022. With over ten years of experience in marketing and technology, Sarah also contributes as a member of the Partner Advisory Board at Shopware and has held various roles in management consulting and marketing, including at SHAVE-LAB and Mixedkreations. Sarah earned a Bachelor of Arts in Information Management & Corporate Communications from Hochschule Neu-Ulm and is currently pursuing an MBA in Innovation, Digital Transformation, and AI from IUBH Internationale Hochschule.
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